Ten important Chinese outbound tour operators and media took part in Mali’s first ever fam trip, giving them a firsthand view of travel destinations in Mali.This project will provide an ideal opportunity to raise awareness among agents, so they are confident and able to sell the destination effectively in China.

In order to attract more Chinese tourists in the following snow season (2018/2019), Aspen Snowmass held a workshop in Beijing on 21 November 2018, with the support of World Travel Online.Ms. Sonia Bekhaazi, Sales & Marketing Manager for Aspen Skiing Company, said that Aspen Snowmass is a potential destination for Chinese tourists.

Turismo de Lisboa and Lisboa Convention Bureau organized a tour for a delegation of Chinese tour operators to Lisbon to promote its MICE market in China. From October 24 – 29, over 20 qualified tour operators from first- and second- tier cities across China had the opportunity to experience Lisbon and its nearby town Cascais.