To satisfy
the very high demand for shopping
among almost all Chinese travellers
abroad www.lvyou168.cn joining
forces with a number of organisations
world wide are launching a special
campaign called "Shopping while
Travelling" to provide Chinese
visitors and the outbound travel
trade with the most conprehensive
and up to date information about
shopping abroad from brand names
to shop locations as well as Duty
Free and Global
Refund facilities.
With
the explosive growth in outbound
travel from mainland China, travel
retailers and suppliers are working
overtime to understand the spending
power and product and brand preferences
of this important travel group.
AC Nielsen
and the Tax Free World Association (TFWA)
conducted the first ever study
for the industry, cataloguing
spending levels, shopping venues
of choice for travellers, penetration
rates in airport stores, product
and brand preferences, gifting
habits and other key drivers behind
travel spending. See the details
of the study please click here.
Meanwhile,
according to The Economist Intelligence Unit
China is set to become the world¨s
biggest tourist destination within
a decade or two！and a major new
source of visitors to the rest
of the world as well.
China
is emerging as a leader in world
tourism, with the flow of tourists
both in and out of the vast country
increasing at a spectacular rate.
It already dominates tourism in
Asia！as the most popular destination
and the main source of visitors
to other countries in the region！but
its impact is now also being felt
much further afield. The number
of Chinese travelling overseas
grew even more rapidly last year,
up 43% to 29m, according the China
National Tourism Administration
(CNTA). The Economist Intelligence
Unit (EIU) forecasts that the
number of outbound travellers
will hit 49m by 2008, 60m by 2010
and 100m by 2015.
 Western European
countries are particularly keen
to make the most of their new
status and welcome Chinese. The
region is one of the few globally
that did not enjoy a significant
turnaround in 2004 after three
years of stagnation in the tourism
sector. It is not only the increasing
volume of Chinese tourists that
make them attractive, but their
spending habits. According to
a survey by Goldman Sachs Global
Investment Research, an independent
market research company, Chinese
spend twice as much when travelling
abroad than they do when at home.
China¨s overseas tourists spent
some US$25bn in 2004 and the EIU
expects this to rise to US$30.5bn
by 2008.
Indeed,
the Chinese Government also relaxing
foreign currency controls and
with a total of 210 billion US
Dollars foreign reserves China
has huge potential of tourist
spending. Not surprisingly one
of the senior economists of Morgan
Stanley advises travel industry
world-wide "if you have not yet
seen many Chinese travellers yet,
please make your establishments
ready for them as this is a guaranteed
business for the next 50 years
and longer".
 For further
information or any designer products,
luxury goods manufactures and
retailers, shopping outlets and
any other organisations that wish
to benefit from this unique campaign
please contact the London office
of the China Business Network on:
TEL:+44 207
5363 888 FAX:+44 207 9873 888
Email:Travel@ChinaBN.org
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