Shanghai TV featured London Luxury on its City Beat Program

With dedicated support of China Business Network(CBN) and World Travel Online(WTO), London Luxury press conference and promotional events were successfully held today in Shanghai.

The press conference was attended by 60 media from both China and overseas which was followed by promotional event for over 120 invited Chinese tour operators, who not only received the information about the latest developments of Chinese visitors to the UK and the initiatives that London Luxury is implementing to engage with Chinese visitors, but also had the opportunity to communicate directly with the Country Manager of UK Board Agency for China as well as senior officers from London Luxury and New West End company.

News report on London Luxury Press Conference and Cocktail Reception

News Released by Main Media in China

Shanghai Online

China Daily


China Tour

Travel Agent

Xinwen Evening Post


Travel & Lesure

MSN News

Economic and Commecial Consellor’s Office of the Embassy of the PRC in UK

China Luxury

London Luxury
New West End Company
Relevant Reports

 London Luxury Quarter aims for rich Chinese


 London Luxury comes to “Xin Tian Di” – the New Heaven and Earth in Shanghai


 Chinese Visitors Spend £200m a year in London's Luxury Quarter - 155% Annual Increase


 UK Bound Chinese Tourists Soar, Chinese Visitors Spend200m a year in London's Luxury Quarter


 Great Success was Achieved During Guangzhou International Travel Fair 2011


 China's Developing Wealth Continues to Drive Global Luxury Goods Market Growth


 British shops will need Chinese currency amid China tourists surge




Developed to capitalise on the potential of these high-spending inbound shoppers, London Luxury enables London’s West End to compete internationally as a leading destination for luxury shopping, ahead of Paris, Milan and New York. A distinctive luxury shopping proposition, London Luxury groups the key areas of Bond Street, Mount Street, Jermyn Street and Savile Row clustering together 300 luxury retailers into a new district.

The first of its kind internationally, especially developed to target the West End’s burgeoning group of affluent international and domestic shoppers, capitalising on this growing trend of retail tourism – where travellers visit a country specifically to shop. London Luxury retailers and hotels include: Mulberry, Burberry, Asprey, Fortnum & Mason, Selfridges, Smythson, Cartier, Louis Vuitton, Dunhill, The Ritz, Claridges, The Langham and Metropolitan.

For more information about London Luxury visit
New West End Company is a company dedicated to driving forward London’s West End as the world’s top shopping destination. It is supported and run by major retailers and property owners in Bond Street, Oxford Street and Regent Street.

New West End Company ensures the ongoing commercial success of the area by promoting the district,
delivering street management services and funding public realm projects to improve the shopping environment.  It is a leading partner in the biggest regeneration programme of London’s West End in its history.  Find out more at


London Luxury comes to “Xin Tian Di”Before the Press Conference

Lord Bruce Dundas President of London Luxury was companied by Mr Lee and Ms Liu visiting the Xin Tian Di

Ms Carrie Liu, Deputy General Manager - Sales & Marketing of Shui On Land Limited introduced the planning of Xin Tian Di to President of London Luxury

In-deep experience exchange and happy communication between the delegations from London Luxury and Xin Tian Di

Lord Bruce Dundas, Mr. Jace Tyrrell,Mr Freddy Lee, and Ms Carrie Liu took a group photo

Active Onsite Events

Both the press conference and promotional event were packed with interested Chinese media and travel trade professionals.

Seniors from New West End Company, London Luxury, and UK Board Agency delivered speeches respectively. (From Left to Right)

One of Chinese tour operators was raising a question during the Q&A section

One of the journalists was raising a question during the Q&A section

After the press conference Lord Bruce Dundas, President of London Luxury gave an in-depth interview to Shanghai TV.

Lord Bruce Dundas, President of London Luxury gave an interview to People's Daily

Mr. Jace Tyrrell, Director of Communications of New West End Company gave in depth interview to Chinese media.

Lord Bruce Dundas, President of London Luxury communicate with the tour operators